Saturday, March 5, 2011

Dairy Queen

So Dairy Queen just opened back up on March 1st.  I've noticed how incredibly busy they have been since opening for the spring, and I was interested in knowing who founded such a profitable business?

I began my search in good with this question "Who founded Dairy Queen?"

This brought up 754,000 results.
A couple of links down, I found the Dairy Queen Blog.

http://blog.dairyqueen.com/blizzard/operationhappybirthday/

It was nice to look at, but I went back to my results.

I'm always curious to see what wikipedia has, so with it being my very first result, I gave it a click.

http://en.wikipedia.org/wiki/Dairy_Queen

After checking the sources, I decided this site could give me my answer.

Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, who also owns Orange Julius
The soft serve formula was first developed in 1938 by John Fremont "Grandpa" McCullough (1871‒1963),[1] his son Alex McCullough, and Ronald Baker.
These guys convinced their friend and customer to offer their product in his store in Illinois.

On the first day of sales, Noble dished out more than 1,600 servings of the new dessert within two hours.[7] Noble and the McCulloughs went on to open the first Dairy Queen store in 1940 in Joliet, Illinois.
Since 1940, DQ has used a franchise system to expand its operations globally.  DQ was an early pioneer of food franchising, expanding its 10 stores in 1941 to 100 by 1947, 1,446 in 1950, and 2,600 in 1955.  The company became International Dairy Queen, Inc. (IDQ) in 1962. It was acquired by Berkshire Hathaway in 1998. Dairy Queens were a fixture of social life in small towns of the Midwestern and Southern United States during the 1950s and 1960s.

So Dairy Queen has been successful since the beginning.  And three men together developed the formula and it just progressed from there.  

1 comment:

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